Silicone-free smoothing shampoo gently cleanses, moisturizes and enhances shine while fighting frizz. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping hair smoother and sleeker.
DETAILS: The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look. This vegan, plant-derived smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The luxurious lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand.
Anti-frizz, plant-derived technology:
• Plant polymer shield – An invisible polymer instantly cloaks hair strands and repels water, giving silicone-free protection. 99% naturally derived.*
• Botanical smoothing oil blend – Features Kalahari melon seed oil and Tamanu oil. Smooths and conditions cuticles for softness and shine.
Suitable for All hair types: Fine, medium, thick. All textures: Straight 1A, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C. Safe for color-treated and chemically processed hair.
Aroma
Aveda’s own pure-fumeTM aroma with Australian Sandalwood, Bergamot, Palmarosa and other pure flower and plant essences.
95% naturally derived.* 100% Vegan. Cruelty free.
*From plants, non-petroleum minerals or water, on average per ISO standards.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.
People tested
USAGE: Massage into wet hair from roots to ends. Rinse. Follow with Smooth Infusion™ anti-frizz conditioner.
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